Hammock Healthcare

Your Customers Are Complex. Your Growth Doesn’t Have to Be.

Long sales cycles. Critical buyers. Enterprise relationships that take years to build. If you’re a B2B healthcare company trying to grow, you need more than marketing activity—you need clarity, a plan, and a partner who’s been here before.

Talk through what you're navigating

Two Gaps Standing Between
You and Growth

Whether you’re establishing a new solution, nurturing pilots into enterprise relationships, or scaling beyond a point product—healthcare growth stalls in predictable places. Most companies are stuck between two gaps:

The Clarity Gap

You need a better, more holistic view of where you actually stand—your strengths, your blind spots, how you compare to competitors, and where your next dollar of investment will have the most impact.

The Execution Gap

You need a clear plan that works, expert support to move it forward, and visibility into what’s actually driving results—not just activity.

Proven by Experience

Trusted by healthcare organizations navigating growth, transformation, and complexity.

Great Marketing Isn’t About Hyping Your Solution

It’s about helping your customers navigate their needs and earning the right to their business. This has been true for 35 years. It’s still true today. That means meeting your customers where they are—and walking with them through every stage of their journey, from first awareness to lasting partnership.

See Where You Stand. Know Where to Go.

Velocity is our proprietary, AI-powered diagnostic built entirely on the customer journey. Developed by healthcare marketers who’ve spent decades analyzing growth, it gives you an objective, data-driven view of your marketing health—and a clear path forward.

We gather the variables that matter at each stage of the customer journey and score your performance to establish a clear baseline. Then we benchmark you against best practices, competitors, and the resources you can realistically commit—so you see exactly where you’re strong and where the biggest opportunities are hiding.
We build a detailed execution blueprint designed to solidify your marketing approach and better guide your customers through their buying journey. The plan turns reds into yellows and yellows into greens—with defined phases, milestones, and measures of success across 90 to 180 days. A dynamic data dashboard tracks your progress against benchmarks and competitors in real time, so you always know what’s working.
Use the Velocity blueprint to drive execution with your own internal team—or engage Hammock’s team of healthcare marketing specialists to bring the plan to life. Either way, you have a clear map, defined milestones, and the expertise to accelerate results.

Two Paths Forward

Some clients need clarity before they can act. Others have the vision and need a team to execute. Here’s how we meet you where you are.

The Clarity Path

“I need to understand where we are before I can decide what’s next.”

Velocity Report — Diagnose where you stand across the customer journey.

Velocity Blueprint — A detailed execution plan with priorities, phases, and a tracking dashboard.

Hammock Team — Engage our specialists to execute the plan, built to your specifications.

The Execution Path

“I know where I’m going. I need a team to help me get there.”

You have the plan — Roadmap exists. You need hands to move it forward.

Your team is stretched — Capacity is the bottleneck, not strategy.

We customize the engagement — Scoped to your needs, your timeline, your budget.

An Innovative Model for Healthcare Marketing

Thoughtful by design. Flexible by nature.

Strategy, creative, research, digital, content, data, SEO, web development, and PR—all grounded in healthcare. Leaders in their respective fields, not generalists.
We operate as a seamless part of your marketing organization or an extension of your overtaxed leadership team—not a disconnected outside vendor.
Every engagement is scoped to what you actually need. No bloated retainers. No one-size-fits-all packages.
35 years and nearly 100 healthcare organizations. We understand the regulatory, competitive, and market dynamics that shape your decisions.

Led by Experience. Grounded in healthcare.

John Lavey, CEO

John brings decades of experience in healthcare journalism, strategy, and marketing. He’s worked with nearly 100 healthcare organizations, helping teams clarify their story, sharpen positioning, and turn insight into action across B2B and B2C environments. His background in editorial storytelling informs Hammock’s approach: start with research, stay grounded in reality, and build marketing that earns trust while driving growth.